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A Whole Month to Make a Difference with Dyer

A Whole Month to Make a Difference with Dyer

St Lucie County - One of the favorite days of each month for members of the Dyer Automotive Group family is the monthly meeting when the Dyer Difference Award applications are reviewed and each month’s recipient is selected.  August’s Dyer Difference Awards in St. Lucie, Indian River, and Polk Counties will be bigger than ever.  Since the thermometer skyrockets in August, the Dyer family and the members of the Dyer staff want their giving to skyrocket too, and you get to come along for the ride and help make a positive difference in the community.

August will be the first-ever Dyer Charity Month.  Dyer Chevrolet Fort Pierce, Dyer Chevrolet, Mazda, Subaru in Vero Beach, and Dyer Kia, Chevrolet in Lake Wales will donate $50 for every car sold that month. The twist is that the customers get to pick their favorite of the two choices of local nonprofits.   That means in Polk County, your new ride could come with a donation to support VISTE (Volunteers in Service to the Elderly), an organization which helps seniors maintain their independence and good health for as long as possible. Another charitable option in Polk County that shines almost as brightly as your new Dyer vehicle, is Lake Wales Rotary, an international service organization which brings together business and professional leaders in order to provide humanitarian service, encourage high ethical standards in all vocations, and advance goodwill and peace internationally. Lake Wales Rotary is an active and dedicated group of volunteers who always lend a hand in the community. This month, they’re helping to bring the Orange Blossom Review – a two-day music, barbecue and craft beer festival open to the community and designed to raise funds for local arts, parks, and recreation programs in Lake Wales.  

If you’re a St. Lucie County customer, you’ll get to choose between two wonderful local organizations with different missions - Guardians for New Futures and the Alzheimer’s Association. Guardians for New Futures supports the unfunded needs of abused and neglected children throughout the Treasure Coast, while working to educate the community on how to recognize and prevent further harm. The small, grassroots organization ensures no child is forgotten at Christmas and recently spearheaded the funding and building of Sanctuary4Kids, a fully-staffed, emergency shelter for children who have been taken from a horrible home situation and need a soft, loving landing while decisions about their future are considered. Alzheimer’s Association assists the nearly six million Americans are living with Alzheimer’s Disease, a terminal illness which robs individuals of their memories and health. The Alzheimer’s Association provides 24/7 access to local dementia-specific resources, guidance, and counseling for patients, caregivers, and families and supports research to help find a cure and eradicate Alzheimer’s and dementia forever.

If you’re an Indian River customer and spaying and neutering are your ‘pet’ charity, you’ll not only get the keys to a fabulous new or pre-owned vehicle, but you could choose for a donation to be made to HALO No-Kill Rescue, an organization whose mission is to find the right fur-ever home for every dog or cat in and provide spaying and neutering to help ease the issue of neglected, orphaned animals and overcrowded shelters.  And if two-legged babies tug your heartstrings more, you might choose to have your donation go to Indian River Healthy Start Coalition, which offers guidance for every mother, every baby, and every family in Indian River County, and they do it for free to help make every mom the best caregiver she can be. Indian River Healthy Start Coalition has connected with 95 percent of pregnant mothers in Indian River County, providing over 5,500 opportunities to educate and share health and parenting guidance.

During this year’s Dyer Charity Month, you’re in the driver’s seat – literally, so if it’s time to replace your ride, you’ll be able to make that purchase mean even more with a donation being made to your selected nonprofit. It’s all part of the first-ever Dyer Charity Month because, well, it’s been so much fun and so meaningful for the staff at the dealerships to give back to the community each month, they wanted all of their customers to feel that same warm, fuzzy feeling of benefiting the community.

Since their arrival in the area in 2008, the Dyer family has presented a monthly Dyer Difference Award and check for $3,000 to recipients in each of the three counties served by Dyer dealerships because being an active and contributing member of the community was, and is, as important as providing exciting, safe, reliable, and affordable transportation options to the public.  For the recipients, it’s an acknowledgement of their tireless efforts to do the same and a much-needed financial boost to help further their missions. If you’d like to nominate a non-profit organization for the Dyer Difference Award, or if you’d like to find out more about the very special August Dyer Charity Month program, please visit or find Dyer Difference on Facebook.

August Dyer Difference

Polk County (2 photos) Dyer Office Manager April Marshall, VISTE’s Ashley Miller and Dyer Chevy/Kia’s Bob Goodell

Office Manager April Marshall, Carlie Cosce, President-Elect Rusty Ingley, President Sal Tropea, Past President Jennifer Mueller, General Manager Dyer Chevy/Kia Bob Goodell

St. Lucie County (2 photos) – Alzheimer’s Association volunteers Yvette Cruz, Andele Ansola, and Christine Rigg are celebrated by Dyer Chevrolet’s Will Dyer, Jonathan Holmes and Tatiana Dyer.

Audra Afflitto (far right) accepts the Dyer Difference Award on behalf of Alzheimer’s Association.

Indian River County (2 photos) - Dyer Subaru Manager Chad Bierle, Dyer Vero Beach Manager Jonathan Hardie, Will & Tatiana Dyer (holding Trooper, who is available for adoption), present the August Dyer Difference Dyer Charity Month Award to HALO’s Jan Howington and Ashley Novander.

Dyer’s Nicole Schneider is on hand to give the August Dyer Difference Award and kick off Dyer Charity Month with recipients Indian River Healthy Start Coalition’s Robyn Stork Hjalmeby and Andrea Berry. Dyer General Manager Jonathan Hardie presents the award to Race Director Eddie Branigan with help from Dyer’s Chuck Marchetti and Brittany Richmond.


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